Digital Marketing News: Marketing Technology
WEBStudy finds 7 in 10 organisations now use marketing technologies and gen AI. Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
Performance only marketing experiencing 'slow death' as digital …
WEBApr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
News - Marketing Tech News
WEBThis guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step 1: Establish a Robust Data InfrastructureStart by setting up a system to collect, store, and manage all business data, enabling informed decisions. Conduct a thorough audit to identify data sources like social media, CRM systems, and website ...
Study finds 7 in 10 organisations now use martech and gen AI
WEBSep 12, 2024 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
67% of consumers will have ‘marketing fatigue’ by November 2024
WEBAug 12, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed ...
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
WEBAug 21, 2024 · Influencer marketing isn’t one-size-fits-all, so we analyzed 13 different industries. Here are three top takeaways: #1: All Eyes Are on TikTok CPG Campaigns. Impressions per post are 135% higher among TikTok CPG campaigns than all other analysed platforms combined. #2: Fashion & Apparel Brands Are Investing in Pinterest.
Old School: The forgotten tech making a comeback with marketers
WEBAug 16, 2021 · Old tech, one common goal. Today, we’re going to look at three pieces of ‘old’ marketing tech that are making a significant comeback with modern marketers (although, arguably, they’ve never really left the fray). Although they operate on different platforms and have considerably different use cases, email marketing, QR codes and SMS ...
Three quarters of marketers’ positive outlook holds steady amid …
WEBSep 5, 2023 · Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ positive industry outlook remains steadfast despite a prolonged rocky economic environment.. Despite the crises which have characterised the last few years, more than three quarters (76%) of marketers ...
US digital ad spending to pass $200bn mark by 2022
WEBSep 13, 2021 · Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first ...
Amazon Ads unveils AdTech capabilities to improve advertiser …
WEBNov 8, 2023 · Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance.