Major League Baseball on Friday announced a new multiyear international partnership with European workwear leader STRAUSS that makes the German company the Official Workwear Partner of MLB. The partnership marks STRAUSS’ first league-wide deal in the United States.

Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on MiLB helmets starting in 2025. Here's details.

Strauss sees the partnership as important to raising brand awareness after entering the U.S. market last year. CEO Henning Strauss said in a statement the company was “proud” to be the MLB’s first batting helmet advertiser in the U.S. and “excited to join the baseball tradition and help the American pastime grow back home in Europe.”